"The whole world seemed suddenly to be caught up in a mad chocolate-buying spree...In one city, a famous gangster robbed a bank of a thousand pounds and spent the whole lot on Wonka bars" (30).Mr Wonka obscures behind "frosted glass windows" (25), the cultural and ethical truth concerning the identity of the Oompaloopas; appropriating first the natural resource of Loompaland, then enslaving the natives: "I shipped them all over here, every man woman and child in the Oompa-Loompa tribe. It was easy, I smuggled them over in large packing cases" (68). Occasionally, Wonka's personal 'mask of anarchy' slips, betraying his questionable morality (Romanticism an Anthology, 2000, Percy Bysshe Shelley 1819).
....44 years later on an island in the Indian Ocean....
....Madagascar provides the backdrop for the development of Madecasse, brainchild of Tim McCollum and Brett Beach, former Peace Corps volunteers on the island. Initiated in 2008, Madecasse aims to create a chocolate factory at the capital city of Antananarivo:
The chocolate is processed in Madagascar and all the packaging and ingredients are sourced locally, creating four times more prosperity for the local people (Madecasse 2008).Madecasse aims to "keep more economic benefit within the island nation". Their achievements have earned Madecasse a position in 'The World's Top 50 Most Innovative Companies' ("The Fast Company" Magazine, March, 2011, p118). The philanthropic intention of Madecasse is to "strike at the root cause of poverty" in Madagascar (Madecasse, Executive Summary, February 2014, p1), by respecting and complying with ethical standards of business development.
Bibliography
Dahl, R. Charlie and the Chocolate Factory. Great Britain: Puffin Books,1973.
www.madecasse.com Madecasse: "Executive Summary", February, 2014.
Marx, K. And F. Engels. “Manifesto of the Communist Party”, Selected Works.Vol.1, Progress Publishers, Moscow, 1969, pp 98-137.
Wu, D. Romanticism: an anthology 2nd Edition. Oxford: Blackwell, 2000.
www.fastcompany.com "The Fast Company", 2011.









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